And Why It’s a Big Deal for Small Businesses
How a mid-year celebration brings cheer to both shoppers and makers
Have you ever wondered why your favorite shops deck the halls in the middle of summer? Christmas in July isn’t just a quirky tradition—it’s a celebration rooted in history and a powerful moment of opportunity for small businesses like Simply Hand Crafted With Love.
Let’s unwrap the story behind this festive phenomenon and discover why it’s a perfect match for handmade marketplaces and holiday-loving shoppers alike.
Where Did Christmas in July Come From?
The idea of Christmas in July dates back to the 1930s. One of the first known celebrations was at a summer camp in North Carolina in 1933, where campers and staff threw a mock-Christmas complete with snow, a tree, and even gifts. The concept caught on in popular culture and gained momentum over the years, especially as a way for retailers to revive sales during slower summer months.
By the 1950s, the term “Christmas in July” became more widespread—featured in movies, advertisements, and eventually embraced by businesses as a cheerful mid-year marketing moment.
Why It Matters to Small Businesses
For small, handmade businesses like Simply Hand Crafted With Love, Christmas in July is more than just fun—it’s smart business. Here's why:
1. Boosts Summer Sales
Summer can be a slow retail season. With vacations, outdoor events, and back-to-school prep, holiday shopping is far from most people's minds. A Christmas in July promotion gives customers a reason to shop, helping small businesses generate income during a traditionally quiet time.
2. Early Holiday Shoppers Take Notice
Believe it or not, some people start their Christmas shopping in July! Offering holiday-themed products now helps planners and gift-givers get ahead—and keeps your shop top of mind when the real holiday season rolls around.
3. Showcases Handmade Holiday Items
Handmade ornaments, greeting cards, and gifts take time to make. Featuring them in July allows crafters to highlight the time, care, and creativity that go into each piece, giving shoppers a chance to appreciate (and purchase) early.
4. Creates Buzz and Builds Loyalty
Special seasonal sales, sneak peeks of new holiday collections, and limited-time offers create excitement. Loyal customers love to see what’s new—and new customers love discovering a business that offers something unique and heartfelt.
Simply Hand Crafted With Love: Celebrating Creativity All Year Long
At Simply Hand Crafted With Love, I celebrate the beauty of handmade with every product—each one thoughtfully created with care, faith, and a touch of inspired charm. Christmas in July lets me share that spirit early with those who love to plan ahead, support small businesses, and find meaningful gifts that tell a story.
So whether you’re stocking up on ornaments, looking for one-of-a-kind cards, or just embracing the whimsy of a summer snowfall, I’m here to make it magical.
Let’s Celebrate!
Follow along all month for giveaways, special offers, new product drops, and a little extra Christmas cheer. Supporting small business never looked so festive!
